How I Sold 36 Pimlott Within 1 Week of Listing
Like freeing a sculpture from a slab of marble.
Every time I see a home I almost immediately know where to place it. It takes 30 seconds of soaking in the exterior and experiencing every corner room and hallway for me to gain the intense clarity on what the home is meant to be, even if it’s far removed from my final vision. I know what adjustments need to be made so that it’s the perfect beach bungalow, dainty cottage tucked away from the city, or a sleek city townhouse laden with mid-century modern furniture.
Who I would market it to:
I knew it had to be someone interested in being in design, while also appreciating the amazing location. the heart of Marin, and a comfortable distance from San Francisco. This person or family wants privacy and a sanctuary; a place with a clear detachment from their stressors, somewhere they can ‘rest on your laurels’ without the pressure of achievement leaking into the home’s thick wooden walls. The home acts as an impenetrable barrier to expectations. At Pimlott, you walk through the halls at a slow pace, and leave the haste for your busy day after leaving the Heritage oak doors.
It’s an oasis in the city. Vacation is eternal at Pimlott—but be careful, time easily slips through your grasp because of how easily it is to simply melt here.
“When I saw Pimlott I saw the perfect opportunity to create a Mid-Century oasis.”
How I collaborated on selling strategy:
When I met Dawn, then a prospective client, we discussed recommendations for the home that would give her the best ROI, mostly based on a “best guess”. I then got to work getting bids and and costs from my vendors, to get an accurate picture of the actual cost. After organizing bids, it was clear my guess was lower. I offered to split the difference and contribute around $5k towards the project because I had faith in the efficacy of my recommendations. I knew it would make large increases in value.
There were a few times I had to make executive decisions: first with landscaping by adding the SOD grass, the second time was with the paint when I asked for two colors instead of re-staining the house the same color. These snap decisions bumped up the bids, but I still kept to our agreement of the overall cost of $50k.
How we negotiated strongly to achieve highest and best price for my clients:
My goal was not only to get the best price, but to honor the value of the architectural plans that Dawn and her husband had created over a 4 year period of time. In the end, I was able to get Dawn an offer that literally broke the record for price per square foot. For homes sold in the 2k square footage category in the past 2 years—Pimlott is one among an elite group of only7 homes that sold for this fantastic price!
“Lisa is wonderful to work with. She is an excellent agent - professional, experienced, and helpful. She was available to answer questions throughout the process of selling my home and had great suggestions for getting it ready for market. She works hard and goes beyond. I had a great sale and made a friend. Highly recommend working with her!”
- Dawn, Seller - 36 Pimlott
Closing thoughts:
There was incredible effort put into Pimlott. And the entire way, it truly felt like a partnership with Dawn. Everything from furniture sales, driving donations around to various locations, helping with garage sales, delivering tables back to neighbors, it was a scrappy process and it’s what Seana and I do for all of our clients. All of the extra tasks we take on come from a place of conscientiousness and support to make the process as seamless as possible.
I’m grateful for clients like Dawn, where there’s trust and partnership. Like all of my relationships and transactions I want two things: transparency and gratitude.
